Before Kith was hawking $90 socks, founder Ronnie Fieg was bombing around Queens in his grandpa’s E30 M3. That childhood flex became grown‑up reality in 2020, when BMW let him remix the brand’s sacred roundel for the first time on the 150‑unit M4 Competition × Kith.
The OG Drop: M4 Competition × Kith
Frozen Black, Frozen Brilliant White or Frozen Dark Silver paint, carbon roof woven with “Kith” lettering, and 510 angry horsepower. All 150 cars vanished faster than a SNKRS app raffle, proving hypebeast culture isn’t limited to sneakers.
E30 M3 Ronnie Fieg Edition — The Gateway Drug
Alongside the M4 launch, Fieg rebuilt his personal E30 M3 with matching Kith logos, quilted caramel leather, and more monograms than a Louis Vuitton trunk. It never went on sale, instantly making every Radwood attendee cry into their period‑correct Ray‑Bans.
Vitality Green Goes Electric
Fast‑forward to 2022. Seven BMW i4 M50 by Kiths rolled out in a deep “Vitality Green” — a shade exclusive to the collab — plus an electrified 1972 BMW 1602 resto‑mod for Fieg himself. Think of it as eco‑friendly flexing: 544 hp, 0‑60 in 3.9 seconds, and zero tailpipe guilt.
Merch Mania
Each car drop came with a tsunami of gear: intarsia‑knit sweaters featuring E30 silhouettes, valve‑stem caps, die‑cast models, even a suede bomber that costs more than your project Civic. The collections routinely sell out, then boomerang onto Grailed at double retail.
Techno Violet Thunder — The 2025 XM by Kith
BMW’s controversial XM SUV got the Kith treatment next: 47 units, 748 hp plug‑in hybrid drivetrain, and a Frozen Techno Violet or Frozen Black paint job that screams “I own crypto.” Inside? Illuminated Kith logos, embossed cushions in the so‑called “M Lounge,” and enough violet stitching to outfit Prince’s garage.
Why This Is Certified Hoopty
- Limited‑run weirdness — Hype cars age like couture cheese; someday they’ll be on Bring‑a‑Trailer with mysterious CELs.
- Badge engineering taken literally — BMW let a clothing label redesign its 100‑year‑old logo. Wild.
- Owner profile — Probably daily‑drives two blocks to a SoHo coffee shop yet swears the XM “handles like an M3.”
So, Should You Cop?
If you have HOA‑approved parking and Yeezy money burning a hole in your Roth IRA, sure. Otherwise, wait five years until one hits Cars & Bids with questionable service records. Either way, the Kith collabs prove that fashion and horsepower can coexist — even if the result is equal parts flex and fiasco.
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